Controlling the act affinity process

Right from the beginning to the successful end of the act affinity process the project sponsor decides and supervises it. Generally this is the owner of the company, the supervisory board, BOD or CEO.

The project sponsor defines the strategic intent, determining the framework of the change process. His go/no go decisions set the course of working out strategies and implementing them so that in every phase of the change process it is his to say ‘Go on’ or ‘Stop’.

The act affinity process will bring about fundamental changes, very likely causing resistance within the company. For this reason, the project sponsor should not leave any doubt about the inevitability of the strategic change.


Managing Partner Andreas Duerst: 'Who controls the act affinity process?'