Turning affected employees into multiplicators

The act affinity process includes – it doesn’t exclude. It takes every company seriously and doesn’t offend her key staff’s intelligence. Therefore the project team plays a chief part in initiating and implementing the strategy of change. Its members are well versed in the company’s internal structures. By helping to create strategic change they become the most convincing multiplicators for change processes.

But in the end strategic change can’t be ordered and can only be adapted by the employees concerned out of profound conviction.


Managing Partner Andreas Duerst: 'The prominent role of the project team during the act affinity process'