Striving for the goal

We divide the process of planning into three phases, i.e. assignment by our customer, strategy development and implementation phase. Strategy development always follows the steps as-is analysis, development of visions, determination of goals and finally development of implementation strategies.

We start by getting the project sponsor’s assignment in which his strategic intent and, above all, the strategic framework for strategic planning is decided on. This phase of assignment leads into his first go/no go decision.

During the phase of strategic development we analyse the as-is situation in his company together with the management team, visions are being developed and determination of goals derived from them. After the project sponsor has positively decided on go/no go the strategies will be implemented.


Managing Partner Andreas Duerst: 'What happens during the phases of the act affinity process?'